Comments on: The Test: Vertical Vs Horizontal Email

By: En vrac, l’e-mail marketing cette semaine | Kunfluo blog - Emailmarketing - Socialmarketing

Thu, 22 Oct 2009 15:20:53 +0000

[...] The Test: Vertical Vs Horizontal Email – The Email Wars – Et pourquoi pas tester l’e-mail horizontal ? Résultats du test dans quelques jours. [...]

By: Stefano Bagnara

Stefano Bagnara — Wed, 21 Oct 2009 14:04:54 +0000

Forgot to provide a link to one “bad” example of horizontal email by Mazda:

http://emailmarketingblog.it/blog/2009/02/17/scorrimento-orizzontale-e-900px-di-altezza-per-mazdalive-non-ci-siamo

The article is in italian, but screenshots have no language, so you’ll get the idea anyway :-)

By: Stefano Bagnara

Stefano Bagnara — Wed, 21 Oct 2009 14:02:41 +0000

@Dylan:

I’ve seen many horizontal email not working in gmail and outlook, that’s why I asked. If you found a different working technique then I would be happy to test it ;-)

E.g. In italy we have some webmail that won’t show the horizontal scroll bars and some other webmail that do not support anchors… so if you use anchors you break the functionality for someone, if you don’t use anchors then you break for someone else.

By: Dylan Boyd

Dylan Boyd — Wed, 21 Oct 2009 03:57:02 +0000

Stefano:

It renders right on all clients. Side scrolling as well. That is why we tested in our own testing environment at eROI as well as through ReturnPath.

It is worth testing. Will reveal the answers soon.

By: Stefano Bagnara

Stefano Bagnara — Tue, 20 Oct 2009 23:01:04 +0000

I also think that the “old” vertical layout is the right one for email.

What about rendering in Outlook 2007? Does it work? And GMail? Is the horizontal email usable? What about mobile reader? Do they handle horizontal scrolling?

We already have issues trying to be compatible with a lot of clients, so I think there is very few space to be creative in layout. Better to be creative with the message, not the format.

By: lemuel

lemuel — Tue, 20 Oct 2009 19:33:59 +0000

I think vertical works best.

By: Dylan Boyd

Dylan Boyd — Mon, 19 Oct 2009 22:05:38 +0000

Thanks Chester. I heard about that test and the results. We have done them for a long time. They are not for everyone and do not work the same with every audience.

You can find some others here.
http://theemailwars.com/2009/08/29/going-wide-with-great-results/

By: Nick Blexrud

Nick Blexrud — Mon, 19 Oct 2009 19:48:53 +0000

Love the creative, WOW!

Horizontal for sure on this one! I believe it has a cinematic quality to that draws the viewer into the scene. The vertical doesn’t do justice to the creative!

Can’t wait to see the results!

Good idea with the anchor tag too, clever.

By: Chester Bullock

Chester Bullock — Mon, 19 Oct 2009 18:36:58 +0000

A similar effort was tested for AAA Ohio as part of an email wars panel at the ExactTarget Conference, Connections 09.

The results were interesting, and the click through data even more so…

By: uberVU - social comments

uberVU - social comments — Mon, 19 Oct 2009 18:00:32 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by maciej_ossowski: RT @eROI: The Test: Vertical Vs Horizontal Email – http://bit.ly/lg3HM – I’m definitely for the vertical option. And You?…