How To Create a Plan, Build and Optimize Your Tests
Oct 08 2009
I wanted to share with you a new resource we recently published that we hope can help you with planning and implementing your email marketing tests.
No matter what your email marketing goals, a solid testing strategy can help you accomplish them, and keep your email program moving forward.
Need some testing ideas? Check out our new Email Testing Guide for 32 different tests you can do right now to improve every single metric of your email program. We’ll get you started with establishing a plan, building your tests, and refining them for consistent improvement.
Posted by Dylan Boyd at 6:47 AM
Published in Email News on Thursday, October 8th, 2009
(1 votes, average: 5.00 out of 5)
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In email marketing, if you aren’t planning a week or two ahead, you’re too late. If you really want to plan a successful campaign, and avoid “blasting”, you need to give your self some time to create content, creative, landing pages…
