Comments on: Why We Use War Words to Describe Email

By: Judy Murdoch

Judy Murdoch — Mon, 28 Sep 2009 23:12:49 +0000

How would the lexicon change if we looked at marketing as building relationships so we can help customers solve problems?

BTW, most of business strategy including marketing and sales has its roots in military strategy and tactics which probably accounts for the unfortunate tendency towards a rather brutal world view.

By: J.D.

J.D. — Fri, 25 Sep 2009 21:16:18 +0000

There’s an unspoken, perhaps unconscious motivation behind all of these terms: to many marketers, recipients aren’t human beings. They’re targets.

By: Amici

Amici — Sun, 20 Sep 2009 20:38:32 +0000

There is also Launch and Shoot.

I try yo never use these words. I try go stick woth Send.;

By: Katherine

Katherine — Fri, 11 Sep 2009 16:56:19 +0000

I think a little part of me dies every time I have to use the word “e-blast”.

By: Tim

Tim — Thu, 10 Sep 2009 21:10:33 +0000

In the artillery, we used TOT, “time on target” sounds fitting for a well planned email.

By: DJ Waldow

DJ Waldow — Thu, 10 Sep 2009 17:52:22 +0000

Dylan – Solid stuff. Never thought about these terms having a military tie-in. Fascinating.

Love that this conversation has been gaining some steam again. Insiders, you, Loren, Scott Cohen. Nice! You know where I stand…we agree!

–
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow

P.S. Can’t wait till y’all install the plugin that allows me to get email alerts when new comments are posted. Otherwise, I never come back. Yeah – email is the digital glue.

By: Tim Roman

Tim Roman — Thu, 10 Sep 2009 17:49:38 +0000

There is also Launch and Shoot.

I try to never use these words. I try to stick with Send.

By: Bryan Quilty

Bryan Quilty — Thu, 10 Sep 2009 14:58:09 +0000

BLAST!