Comments on: When Is Too Long Too Much

By: Kristen Gregory

Kristen Gregory — Tue, 04 Aug 2009 13:14:36 +0000

Personally, I’m not a big fan of character counting.

The reality is that you can write a short crappy subject line or a long one. I think WHAT you’re saying is more important than in how many characters.

That being said, I follow these basic rules: Keep it simple (yet compelling!) with the most important information toward the beginning of the subject line.

By: Gregory Ng

Gregory Ng — Tue, 04 Aug 2009 12:47:12 +0000

In my experiences, subject line length only matters when the recipient does not recognize the sender.

We have tested short and long, personalize and not personalized and length has never been a deciding factor.

But what has is what is written in the first 3 words…

By: winppo

winppo — Sun, 02 Aug 2009 04:17:39 +0000

the subject line must be short and targeted. maybe i need to say “dude,check your subject before u click the send button”

By: Too Long Too Much

Too Long Too Much — Sun, 02 Aug 2009 04:14:32 +0000

[...] see the new post from theemailwars.com [...]

By: Grace

Grace — Fri, 31 Jul 2009 17:13:54 +0000

Must be auto-generated which is never a good thing

By: Short-News: Links & Pings vom 30.07.09 « Email Marketing Tipps

Short-News: Links & Pings vom 30.07.09 « Email Marketing Tipps — Thu, 30 Jul 2009 07:50:48 +0000

[...] Betreffzeile: Dylan Boyd hat die – für mich – längste Subjectline entdeckt. Ob sowas funktioniert…? http://theemailwars.com/2009/07/29/when-is-too-long-too-much/ [...]

By: Skip Fidura

Skip Fidura — Wed, 29 Jul 2009 15:53:01 +0000

Industry best practice usually isn’t – best practice can only be defined through testing. David Ogilvy didn’t favour long copy. He favoured copy that worked and through testing he found that longer copy worked. Here is an interesting article about translating Ogilvy’s teachings into digital.

By: Andrew Kordek

Andrew Kordek — Wed, 29 Jul 2009 14:38:19 +0000

I think a little length is ok, but this is a little over the top.

I certainly have not tested subject lines this long, but it would be interested to see a test of this length vs. something really small.

I think it also boils down to the subscribers and what they are use to seeing from you.

I am a firm believer that simplicity wins in the already busy and clouded society. I am a straight to the point person and determine my open on what they are saying in the subject line. If I saw this…it would overwhelm me and it would be deleted by the 5th word.

Just my 2 cents.