The Email Wars

What a difference a little TLC in updating your email creative can make. Although you might not be overhauling the information that goes into your emails, just working on better information presentation and organization can make a huge impact on the readability of the content itself.

I was happy to see an eROI client take this to task with the updating of their daily news email recently. In applying some simple techniques of colors, boxes, headline copy sizes and the addition of some images it is now such a better experience. What really made an impact to me was the division of information/content in the changes. I can now easily scan and make decisions based on what is important in this email.

Here is the old version – notice how the entire email feels like one big article with no clear presentation of information and calls to action.

With a little care and following of some best practices in email design they have transformed the experience to now be one that is engaging, easy to read, sets up content blocks and uses colors to drive the eye in and out of article. It really makes me want to read more now as I know what is in the newsletter.