The Email Wars

I was excited this past week to stumble upon a new site/blog that one of our favorites is behind. You might know Anne Holland from the days of MarketingSherpa – but she went a little off the grid for a while. Well she is back and brings us a great new site that not only shares with us real world tests of all sorts of creative, but adds some flair to it of allowing you to vote on which test you think won the test.

I love this idea as so many of us think that we know the best way to do everything. I took a few tests on this site and I can tell you I was not 100% in my gut answers. I missed some based on what I thought would have been the best test. That was refreshing not only to know that my gut is not always right, but that I was educated after my guess as to why one test out performed another.

It led me to think more about the importance of testing as what we “know” is not always what works best. It hammers home the fact that if we are not testing we might not get the best result. Sure we might have good results with our campaigns, but if we are not challenging our own concepts of perfect execution than we might be missing out on a a significant lift or impact to our campaigns.

Thanks Anne for popping back onto the old interweb and giving us a place to learn in an interactive manner and test what we “know”. I am looking forward to seeing what weekly tests are up next to help me and our clients at eROI.