The Email Wars

I know that all of you are under a increasing barrage of spam and junk lately, if you are not consider yourself lucky. Personally I have had over 700 emails arrive in my junk folder just in the last 24 hours and those are the ones just making it through. Whew. I have seen others talking about it online and in places like Twitter. So things like this email just put me over the edge on why all of a sudden valid emails are being targeted again.

But I will digress a little on that topic and wanted to share with you this Train Wreck of an email. And why is it so bad for me? Well let me show you.

First it is coming from a valid company but being sent from someone spoofing the offer. Actually I think that it is a third party trying to drum up some business for Vista Print.

Next up is the ENORMOUS header text link to show images. Really is that your main concern ahead of the email offer and creative? So you know you are having issues with images being suppressed when someone gets this stuff.

Then we have the box of copy telling you NOT to respond to this email as this is a email address that is not monitored. That is a great tactic to use with email marketing. Hey we sent you this but don’t bother responding as we don’t read the emails you send to us. Nice.

But is ends with my favorite thing. THIS IS AN ADVERTISEMENT with a whole footer all about Can Spam compliance and how this email is not a violation of this law. Really if you have to state it, then it most likely is unsolicited email and worthy of a complaint.

In the end I think if you need to use all of these things in your email message and cannot just focus on doing the right thing then it can join my Hall of Fame of crap. Please do me a favor and keep your emails to yourself. After all I don’t respond to junk.