The Email Wars

Two words that are simple and often not used right are “Click Here”. We spend so much time looking at how elese we can tell people what to do and then poke fun at people that cannot be more creative with thier copy writing. But maybe simple works? Do we over complicate the notion of how we try to tell people what to do in emails and landing pages?

User experience professionals focus on telling us to create user behavior in word and buttons by share the expected experience your clicking of a link or button are going to provide. But maybe we are over thinking this? I am not sure as I try to be creative with the campaigns we work on and typically try not to use things that are so simple. But J Peterman made me think about this idea some more.

Maybe just trying it out would be worth a test. It is like stepping back a few years in the ideas that we try and put forward to be better in not just email marketing but web marketing.

Take a peek at how they are using it in their emails and their web pages. So simple that it works for me.

The funny thing is that none of the images are hot linked to the actual landing page, just the LARGE CLICK HERE button. Maybe that is the simplicity of J Peterman? They did think about adding social media buttons at the footer though. So do they know something more than us?