Let Them Know What to Do
May 04 2009
Last week I was going through an internal meeting for eROI marketing plans and I was trying to illustrate the power of TEXT and headline copy for a program I am working on. Well about 15 minutes later this email came SCREAMING into my inbox. I mean you see it… and you know what to do. There was not a chance that you had a second doubt that you had been commanded to follow.
And not only that but if you follow you are entered to win. Folks… this is headline copy.
More and more I am starting to become a fan of the font in more ways than I used to. Words are powerful, time is valuable and actions are the goal. So why not take a chance to get simple, focus on your copy length and work hard to use it to the maximum power it can release.
I know you have it in you to rid the world of 10-14 pt copy in email for headlines.
- Posted by Dylan Boyd
- @dtboyd
- at 8:01 AM
Published in Behavioral Marketing, Best Of Email, Best Practices, eMail Marketing Optimization
(3 votes, average: 5.00 out of 5)
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May 4th, 2009 at 8:19 am
You knew what to do because it was relevant, you use twitter so you understand the term “Follow Us/Me” very well.
But, it’s the people you email who have no idea what Social Media is, or no idea at least what Twitter is. This email could have been improved greatly by including some “What is Twitter?” text, or at least a link that takes the subscriber to a landing pages explaining Twitter and how this sender uses it.
May 4th, 2009 at 9:05 am
Jake I hear you. The vast majority of America is using social media in some format today. Twitter, that is another story. But with folks like Oprah the tastemaker and 100s of brands referencing it, CNN, Fox News, CBS, etc telling middle America to “follow them” we are getting closer everyday.
Relevance is key, you are right.