Comments on: Sex Must Sell… http://theemailwars.com/2009/04/10/sex-must-sell/ Fri, 03 Sep 2010 15:57:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Anna Yeaman http://theemailwars.com/2009/04/10/sex-must-sell/comment-page-1/#comment-2338 Anna Yeaman Tue, 14 Apr 2009 17:08:37 +0000 http://theemailwars.com/?p=1538#comment-2338 I laughed when I got that email...5 days earlier I had received this one http://tinyurl.com/czk8vg from A&E There's someone in marketing saying, "Hands down the pants = 10% more click throughs".... I agree though I'm confused as to what they are selling...I see little apparel - sometimes none - in their emails just lots of skin. I laughed when I got that email…5 days earlier I had received this one http://tinyurl.com/czk8vg from A&E There’s someone in marketing saying, “Hands down the pants = 10% more click throughs”….

I agree though I’m confused as to what they are selling…I see little apparel – sometimes none – in their emails just lots of skin.

]]> By: Chad White http://theemailwars.com/2009/04/10/sex-must-sell/comment-page-1/#comment-2165 Chad White Fri, 10 Apr 2009 17:05:35 +0000 http://theemailwars.com/?p=1538#comment-2165 Having just blogged about A&F (http://www.retailemailblog.com/2009/04/am-inbox-is-giving-me-deja-vu.html), I decided to let this email go by without comment. I find their email creative pretty baffling. Their brand is more than shirtless guys--or at least it should be. I'm sure their email program is leaving a ton of money on the table. Having just blogged about A&F (http://www.retailemailblog.com/2009/04/am-inbox-is-giving-me-deja-vu.html), I decided to let this email go by without comment. I find their email creative pretty baffling. Their brand is more than shirtless guys–or at least it should be. I’m sure their email program is leaving a ton of money on the table.

]]> By: Tyesha http://theemailwars.com/2009/04/10/sex-must-sell/comment-page-1/#comment-2162 Tyesha Fri, 10 Apr 2009 16:21:35 +0000 http://theemailwars.com/?p=1538#comment-2162 So, true about running imagery by some folks. It's amazing how many things make it out into the world without even getting an internal review. If there is one thing I've learned in my work (UX) is that my perception usually isn't the norm. And yeah just being sexy isn't a marketing strategy. We're all sexy, sex is everywhere. You have to ask yourself what's the actual point you are trying to make with a sexy ad? So, true about running imagery by some folks. It’s amazing how many things make it out into the world without even getting an internal review. If there is one thing I’ve learned in my work (UX) is that my perception usually isn’t the norm.

And yeah just being sexy isn’t a marketing strategy. We’re all sexy, sex is everywhere. You have to ask yourself what’s the actual point you are trying to make with a sexy ad?

]]>