The Email Wars

Twitter, Yammer and Other Social Media Still Subservient to Email

I read this article posted at Mediapost this past week and it just makes me happy that others share my views. To be clear I am a HUGE fan of new media and new media distribution methods. You might find a series of posts this week that back this up as I have this running though in my mind and started getting it out into writing in some posts.

The fact is this, I am in email marketing so I write this blog about email. But I am not just an email marketer. I am a strategist that thinks about ever medium that best serves my clients and projects.

It was good to read the Mediapost article that hammers home again the point that all media not matter new or old still counts on email as a driver to consumption, use and engagement. Think about it the next time you put a campaign together or make a recommendation to your company of a client and forget to include email. You would be a fool to forget it.

Read the Article