The Email Wars

You have the idea.

You have the copy.

You have the creative.

Everything is done and you have an email marketing program/campaign that you are ready to get out the door. Check, Check, Check. But what happens when it leaves your location and enters into email inboxes around the globe? Well you could get on your knees, pray to the gods of the WWW that all will be well, OR you can continue to go blind into battle hoping that you do not get flanked by image or HTML rendering along the way, the device or the inbox. IMHO both of those methods are not aligned to produce the best results.

So what if you had the ability to know before hand what you need to do to have your hard work pay off when it arrives? Do you know that you can see this before you send it? At eROI we always test our emails for delivery and rendering with projects that we work on. So why doesn’t everyone else?

Maybe it is costs, but there is very little cost to test an email. Maybe it is time, well if you don’t have the time then maybe you should move to HR or Building Maintenance. It is typically just not having a provider, partner or solution to use. If you work with us, you have it all.

I have added an example of our latest email newsletter to show you what we see before it goes out the door which allows us to make design or coding changes to give this campaign the best possible chance of working. Testing is the norm and if you are not testing you are fighting battles at half speed.

Let us know if you would like to run some tests to gauge inbox rendering performance and be in a position to share with your team, agency, execs what needs to be done. We will help you build a case in 24 hours or less.