Comments on: Sometimes You NEED Copy http://theemailwars.com/2009/03/03/sometimes-you-need-copy/#utm_source=rss&utm_medium=rss&utm_campaign=sometimes-you-need-copy Wed, 17 Mar 2010 19:12:40 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Matt Caldwell http://theemailwars.com/2009/03/03/sometimes-you-need-copy/comment-page-1/#comment-1508 Matt Caldwell Mon, 09 Mar 2009 21:39:18 +0000 http://theemailwars.com/?p=1485#comment-1508 Just remember, More copy = Less graphics. Just remember, More copy = Less graphics.

]]> By: Dylan Boyd http://theemailwars.com/2009/03/03/sometimes-you-need-copy/comment-page-1/#comment-1487 Dylan Boyd Fri, 06 Mar 2009 18:20:15 +0000 http://theemailwars.com/?p=1485#comment-1487 If you click on the image it will open in a Full size image to read. And sometimes we all just need to stop, slow down, and absorb the message. If you click on the image it will open in a Full size image to read.

And sometimes we all just need to stop, slow down, and absorb the message.

]]> By: Lorna http://theemailwars.com/2009/03/03/sometimes-you-need-copy/comment-page-1/#comment-1486 Lorna Fri, 06 Mar 2009 16:18:43 +0000 http://theemailwars.com/?p=1485#comment-1486 Hi Dylan, Very good post. Could be even better if we could read the letter from Saab. One reason for brevity in copy is that so many people have the attention span of a gnat. Could also be the fault of multi-tasking. This becomes truly a challenge when one has to convey a complex message. Hi Dylan,

Very good post. Could be even better if we could read the letter from Saab.

One reason for brevity in copy is that so many people have the attention span of a gnat. Could also be the fault of multi-tasking. This becomes truly a challenge when one has to convey a complex message.

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