The Email Wars

Twitter. Yes you might be a user. (I am what many call an addict) If not you have heard it mentioned in articles, the news, in conversations and with others that you have in your circles then you might be living in a cave in the hills. Well it is here and growing at a rate now that is close to insanity. It is not the next thing, it is a thing that drives some additional reach if used right with your email campaigns. The smart email marketer will start to realize how to use it. The smarter email marketer will see how it can be used to drive viral, word or mouth, and even subscriber growth when used right.

@alexcwilliams at @eROI knew this a while back, before many others saw the power of the combination of this tool with email campaigns. Since he wrote his article we have seen the increase by brands to use it as a driver or supplement to their email newsletters and campaigns. IMHO it is pure genius on his part to think about this and see how to test it for our own programs before rolling it out into the mainstream. 

A lot is being written lately on email and how social media can work in email, but how about this, how about starting to think outside the inbox and test how social media systems can work in harmony with your email campaigns to drive them back into the inbox from other locations. IMHO this is a better approach to some of the other ESPs that are simply adding Add This or Share This functionality into their emails. Get outside of the narrow view that everything needs to take place in your yard. There are just as many other yards where the conversations might be stronger and the kids have more friends that might want to come play with you on their terms.

And while we are at it did you know that by following eROI on Twitter you can get alerts from all 5 of our blogs when new articles are posted? Novel huh? Like RSS only (s)Tweeter.