The Email Wars

We at eROI are excited to have another new restaurant opening in our neighborhood. After walking through the new space the other day I wondered if they had a website up yet. Of course being in email marketing and working with so many restaurants I wanted to sign up for a newsletter to keep in the know of our new neighbor. 

Well they did have a landing page up for the location but that was it. Okay no big deal as they are not opening for a few weeks and there was a newsletter sign up. So I took the next step to opt in. WARNING: this might be a new shocker to some of you as it was to me. So l clicked the link and found that whomever had put up the site was using a Google Docs form to capture the leads. Well to tell you the truth at first I thought this was an interesting way to go about it, but then I was floored at the way that it actually went down.

Not only was it in a frame, but it then linked to everything about Google’s privacy policy and not their own. Really odd and rather alarming from a data integrity/closed loop opt in standpoint. Not only that but I have no confidence that this data is date stamped, web page stamped, or even close to a double opt in. Now what kind of way is that to do good business.

You can bet that I will be back over there soon to bring it to their attention and even donate our emailROI email marketing platform for a hot plate of dim sum. Can’t have this in our hood, not with me on watch.