The Email Wars

Now as an email marketer you might be thinking that I am going to be talking about subject lines and short Vs long. Well sorry but that is not the case here. What is the topic is that this email might be one of the longest I have seen in an ecommerce email. 

Typically we see shorter emails that focus on the products or the event. Now this one used the full length of the man pictures to cause a VERY long scroll. Not sure of the point of this as by the time you get to the bottom of this email there is not anything more valuable than the link you got to 1/4 of the way down to go shop. That being said how many people would keep going down on this email if it just kept being a photo. And if you have images suppressed it would just look like one LONG, EMPTY email. 

For the sake of brevity I would think that this is a waste of space and might not help to drive conversions of the desired campaign. Or would it? 

What are your thoughts? 

I am all for testing new things, but to me this is not a good test in the inbox. Would be better served for a NYT print ad.