The Email Wars

Little bit of Aretha to get you going this AM. With a twist. 

I was excited to see an email from someone, in this case Subway, reaching out to subscribers alerting them to changes in their privacy policies. It is rare that we see people updating privacy policies as well as alerting their subscriber base to these changes. I personally think that is a practice that should be done more often. And I don’t just mean letting them know, but actually changing your privacy policies on your sites to stay up on the changes in laws and how your site uses them. 

We are all changing our sites, adding functionality, adding new systems, new databases and new marketing systems like emailROI. When we talk to our new customers coming to eROI to use our marketing tool I always make a point to ask them about their privacy policies and ask them to send me a link to them as well for a quick review.

What would have made this email even better (IMHO) would have been to request or just make available a way for the end user to review and/or modify their preferences and information. Just a simple way to make sure that everyone is in check with the latest information and give an easy way to verify the subscriber information you have on file.