The Email Wars

Ever wondered how to get better using gmail? Well wonder no more. Now Google has released a free kit of stickers that you can affix to your keyboard and train yourself how to use it better. This is a funny idea as I would go nuts having all of these stickers combatting my eyes for time just in order to give me some added productivity. They do state that they are “less sticky” so that you can remove them later.

But what hit me more about this idea is the viral nature of these stickers. When you see this on a keyboard, as I did in the “wild” at the eROI office by our guru of install every new app daily and drink the kool aid of every new marketing program (name with held to protect the guilty) it makes you stop and ask what these are all about. Well they are about gmail. End of story. But I stopped to ask and then snapped a photo to share with all of you. 

What this made me think about is what you could do with an idea around your email marketing campaigns with something that worked in your application or emails/ecom and were cool enough to make people want them. Maybe a DELETE ALL SPAM button, a This Shirt Will look good on you button, or one that makes you smarter with reading this whitepaper. 

Even taking this farther down the ESP route what about shortcut key stickers that would work in your email marketing application. Ones that you could send out to people to train them on your email marketing software. Now there is an interesting idea. I know I will come up with someone that “sticks” but I think that there is something here, or maybe it is just that I love stickers myself.