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Good Example of Story Telling in Email

Jan 12 2009

As I posted past week about becoming a storyteller, I was fortunate to get this great example from Basecamp in my inbox this week. It hit what I was talking about on the nose. What I mean by this is that the email tells a story, uses some video to drive you to a landing page (notice that I don’t think that expecting video in email to play is even worth the test right now), and then continues to tell more stories through the main page. 

Why is this good? Well it connects the brand to user stories, is social media. Now in the true sense of the word it is not “social media” but it uses storytelling to help connect the recipient to the brand story.

I am very interested to see how this continues in the emails they send as the year progresses. I feel that it is well done and makes me want to know more about using this product in ways I might have not thought of through my own experiences. 

Continue reading to see the landing page and the complete story page.

The Landing Page:

 

The page with ALL the stories so that you can continue to engage.

Now armed with this example I think you might have a better idea of what I mean. I will keep my eyes open for more examples to share with you, or send me your examples.


Published in B2B E-Mail Marketing, Behavioral Marketing, Best Of Email, Best Practices, Brand Marketing, E-Mail Marketing, New Marketing Ideas, eMail Marketing Optimization

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  1. 1
    David A says:
    January 13th, 2009 at 7:50 am

    It’s simple. Storytelling is broken online. We’ve fixed it.

    Here are some of the highlights:

    Heekya is the Wikpedia of Stories, a social storytelling platform that is changing the way consumers create, share, and discover stories. Free. Fun. Easy. 60 seconds. See it here: http://heekya.com/preview.php
    What you see is what you get (WYSIWYG) drag and drop story editor. Import all media (photo, video, text, and audio) from third party services (Facebook, Flickr, YouTube, etc.)
    Users grab and embed Heekya story widget across social networks (Facebook, MySpace, et. al) blogs (wordpress, blogger, twitter) personal websites and via e-mail and instant message.
    Ability to re-mix and mashup other stories, retelling them from a consumers own vantage point, that will keep user engagement levels high and attract more traffic virally, as people share and re-share stories.

    Storytelling is at the core of human existence. We’re building Heekya to unlock powerful stories of people all over the world and empower them to share their story with anyone, anywhere, anytime.