The Email Wars

Can you guess what words are going to be the “Marketing’ leading words to avoid in 2009? 

Wth the current economic crisis consumers require straightforward, honest advertising. According to entrepreneur the number one word to avoid in advertising for 2009 is ‘free’. Ads that include messages about a free product or service promotions can work well during an economic downturn, but consumers need to see the products perform well. Other words on the top 10 list include ‘guarantee’, ‘really’ and ‘opportunity’.

But are these words that are going to cause you any issues? Well they could depending on all sorts of factors. Now I am not telling you to NOT use these words, but think about them in a larger context around your overall brand and efforts for the year ahead. A quick win can cause long term issues with trying to devaluate your offers and brand in email.

Copy is important in the subject line and in the body of your email. As Indiana Jones was told… Choose Wisely.