The Email Wars

How many “NEW” email clients are going to be released? And do they matter? 

We have seen so many email clients launched this past year all with features that we wish were in some of the larger ISPs and standards. But will these bells and whistles really make people switch and really make an impact on email marketing? I don’t think so. 

Although I love some of these ideas, I think that none of them will get enough groundswell or uptake to make an impact on our testing and our email marketing efforts. Now I don’t want to discount the hard work and innovation that has gone into these new apps, but in the end they are not going to make a dent in our radars. 

So take this new one with a grain of salt and chalk it up to just another one to know about, but not worry about testing. Unless Gmail, Yahoo, Outlook, MSN, or Thunderbird make some massive changes, your life should go on as normal. Focus on the big picture in email clients. Use your energies to start understanding mobile clients like Blackberry, iPhone and MS Mobile. That is where your efforts in NEW clients should lie.