The Email Wars

You took a great job, part of the perks were the 4 weeks of time off you were getting in the package. You had so many plans on how you were going to take advantage of these days to get offline, travel the roads and even just hang lazily around the house. Whatever your plans were seems you forgot them as the year got busier, the business climate changed, more projects were thrown on your plate, and your team had more to do with less time. 

In the end you will end the year with days you never took off. Sometimes you can carry them over, other times you have to use or lose those days. Your fault? Maybe. A travel brand like Jet Blue’s opportunity. Yes.

This email landed in my box, as I am sure it did so many other people in the same situation, where it poked fun at the opportunity to book travel when you did not burn your days. Now so many other brands I have seen in this space did not even consider this opportunity, so kudos to Jet Blue for seeing this as an opportunity to connect in a relevant manner as well as find business in it. Not only does it resonate with the audience but it drives business to a hard hit travel environment in the cruise line side of the business. 

What I wanted to illustrate with this is that there is always an opportunity in any market or any time of the year. The trick is thinking as a consumer, even like yourself, to identify what those can be.

And we all deserve some time off, whether we take it or not is up to us.