The Email Wars

With the markets in a downturn, which some have now officially called a recession, using a little humor in your emails can go a long way. Especially when you are throwing a party. 

For those of you not familiar with the Barbarian Group, who brought us The BK Subservient Chicken viral site and many more, they sent out their holiday party invite to friends, partners, and others to show how they were cutting costs in order to still throw the bash we would expect from them. 

The email was a crazy mix of text and images and not an over the top email, but what was funny was the graph. Now seeing this I feel that many brands could benefit from humor when anxieties are high and the stress of the holidays are on us. Even a major brand might find some milage in poking fun at a serious situation (as my next post will show) and get some sales from it. 

Think about mixing your emails up a little bit and injecting some humor or tongue in cheek into them as that might actually make them more viral and passed on to others to enjoy or even purchase from.