The Email Wars

We are lucky to have the jobs and clients that we do at eROI. Being able not only to work with some of the best clients out there who are working to deliver the best possible email and interactive marketing campaigns to their subscribers, but also to have the control over not only the email but the landing page. 

Why is this so important to us? Well often we see email campaigns that go out that direct people to a home page, a already existing lead capture page, or worse, an irrelevant page. Why does this matter? Well if you spend so much time in crafting the message, the list, the timing and the creative to have it land at a page that does not tie the whole experience and subscriber expectation together simply does not guarantee a successful email campaign.

With this example that we recently released into the wild we were able to make everything work even when the client site creative looked nothing like this creative. We controlled all aspects of the targeted email campaign and this helps not only us to sleep well at night, but the client to achieve great results. After all we do call ourselves eROI. 

What I would love you to think about is not the email, but the overall experience. When you release a campaign that you have spent time in crafting you owe it to your segmented subscribers, customers and prospects to give then an experience worth their time. In a world where the inbox seems to get more and more crowded, and people giving less and less time to click through, you need to make sure to deliver.

When I get an email that drives me to a place where I have to hunt to learn more, spend time searching for the relevant offer, and have an experience that does not graphically tie into what I just clicked from, it is a waste of my time. I am sure that you feel the same way when you give your own time during your busy day. 

Be the one that completes the project from start to finish and be the one that understands the subscriber experience so that your campaigns convert into sales.