The Email Wars

I am always so elated when I see another email marketing agency peer review our work publicly. It speaks volumes to us as email marketers as well as makes our designers stomachs tickle.

It was nice to see that one of our own Drip Campaigns made the rounds into their inbox. But as much as I loved for them to see it, it really should have been better filtered in our CRM so that they did not get it. As why would we be sending this campaign to them? 

I did some checking and it seems that they actually were tagged right with the behaviors that would have caused this to be sent, but we should have taken an extra look. No harm done, but this can go to illustrate how even campaigns that we have segmented to be behavioral can go out based on rules.

So let this show that even the best laid plans can have factors programmed into them that might cause a campaign to go to one person in your entire list. 

Regardless, thanks for the props.