The Email Wars

The twice annual gathering of the Email Insiders is rapidly approaching again. It will be held in Park City, Utah December 7th to the 10th. It is one of the events in the email marketing space that I always look forward to. Now not only because it is where some the great minds of email come together in a Fight Club type of dialogue, but more ideas are advanced and shared at this event than any other event in the email marketing space. 

Here are just a few sessions that I am looking forward to hearing: 

Keynote: Email and Politics – Case Study of the Obama CampaignVoter Advocacy, Social Advocacy and building communities were the keys to Barack Obama’s campaign.  Stephen Geer from the Barack Obama Campaign will talk about the campaign experience and how digital channels were used to build communities, for fundraising and keeping advocates connected during this year’s presidential election.

Stephen Geer, Director of Email and Online Advertising, Obama for America

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Email as a Social Media Tool

As social networks such as Facebook and MySpace continue to grow at mind numbing rates, email marketers are trying to understand the role and relationship of email and social media and networks. This panel will look at real-life examples of how companies are integrating email into social networks, incorporating user-generated content into their emails and leveraging user data from social networks back into their email program – and explore what portends in the future.

Moderator: Loren McDonald, Vice President, Industry Relations, Silverpop

Jay Stevens, VP, Online Marketing, International, MySpace 

Karla Venell, Manager of Database and Email Marketing, General Mills

There is still time to book your flight and head on over. But if you are unable to do so look for daily wrap up posts from me as well as some live Tweeting/Blogging from the email industry leaders.