Comments on: Focus Grasshopper, Wax on, Wax Off http://theemailwars.com/2008/11/14/focus-grasshopper-wax-on-wax-off/#utm_source=rss&utm_medium=rss&utm_campaign=focus-grasshopper-wax-on-wax-off Tue, 09 Mar 2010 21:59:40 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Tim http://theemailwars.com/2008/11/14/focus-grasshopper-wax-on-wax-off/comment-page-1/#comment-1293 Tim Fri, 14 Nov 2008 20:42:41 +0000 http://theemailwars.com/?p=1326#comment-1293 I completely agree. I got started on this bandwagon when the study came out a few months ago about how really long subject lines increased the open rate. I crunched some of the numbers and there was virtually no statistical difference. I like reading research done by other email marketers, but the fact of the matter is that most of the "white papers" put out are just marketing and really provide little value or actual insight for professionals. I completely agree. I got started on this bandwagon when the study came out a few months ago about how really long subject lines increased the open rate.

I crunched some of the numbers and there was virtually no statistical difference.

I like reading research done by other email marketers, but the fact of the matter is that most of the “white papers” put out are just marketing and really provide little value or actual insight for professionals.

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