Focus Grasshopper, Wax on, Wax Off
Nov 14 2008
Whenever another study comes out everyone has a different take on it. Media loves to create a story don’t they. And in times where we are seeing sales struggle in the asiles and ecom stores we don’t need to erode marketing confidence anymore.
Open Rates are down! Email is slowing! RSS and 2.0 will kill your programs. Sunday nights are the best night to send emails with colored links! College Students only read SMS in class with subject lines that are less than 4 characters!
Folks, I love the studies and data, but take everything you see with a grain of salt and spend more time looking at your own email marketing programs. This is the time to focus on the 3 Things You Should Be Good At and not what is happening to everyone else. Typically this is the time we are focusing on the end game of the year and marching to the finish line. Stay the course and dive deeper into your results and programs. Not those of your neighbor. FTW (For the WIN)!
Head down. Eye on the Ball. Be the Ball.
Read the eMarketer Article, then return to your focus.
- Posted by Dylan Boyd
- @dtboyd
- at 12:31 PM
Published in Behavioral Marketing, Case Study, Conversion, Email News, Studies & Research
(2 votes, average: 4.50 out of 5)
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November 14th, 2008 at 1:42 pm
I completely agree. I got started on this bandwagon when the study came out a few months ago about how really long subject lines increased the open rate.
I crunched some of the numbers and there was virtually no statistical difference.
I like reading research done by other email marketers, but the fact of the matter is that most of the “white papers” put out are just marketing and really provide little value or actual insight for professionals.