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	<title>Comments on: Email Marketing is Always in Season</title>
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		<title>By: Amber Case</title>
		<link>http://theemailwars.com/2008/11/07/email-marketing-is-always-in-season/comment-page-1/#comment-1283</link>
		<dc:creator>Amber Case</dc:creator>
		<pubDate>Sun, 09 Nov 2008 01:48:28 +0000</pubDate>
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		<description>I agree. Just because an E-mail is not opened does not mean that the recipient does not see your brand. The subject line is a great way to claim some mental real estate while enhancing brand recognition.

I always relate is to the posters high school kids put up all over the walls during high school elections. Generally, it is the school candidate with the most name recognition that wins.</description>
		<content:encoded><![CDATA[<p>I agree. Just because an E-mail is not opened does not mean that the recipient does not see your brand. The subject line is a great way to claim some mental real estate while enhancing brand recognition.</p>
<p>I always relate is to the posters high school kids put up all over the walls during high school elections. Generally, it is the school candidate with the most name recognition that wins.</p>
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