The Email Wars

I am not sure if you often look at the adwords surrounding your emails in your Gmail box but this one stood out. I saw a post about in in an advertising blog that caught my eye as it was a clever use of the interview with Michelle Obama last week when she stated that she shopped online and her outfit was from JCrew. 

So being smart marketers, or having a smart media buying agency working with them, they bought that keyword (which I bet cost a pretty penny) and used it in the inbox. It is a good example of getting smarter around email marketing and using the social media and behavioral lift that natural or organic terms and search can give you in the inbox. 

I have not seen that many clever campaigns yet but this one is a great example of thinking about the inbox and how you can leverage word of mouth to drive your conversions around relevant and timely content. 

Nice work!

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