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Tracking and Mapping Your ROI

Oct 15 2008

I have been using this great resource from the email experience council lately. It is a ROI worksheet for retailers that can help measure the cost/return and impact of your email campaigns on your online and offlien efforts. 

I know that some great minds worked on this and it is one of the better tools out there. What I have a loved about it is the ability to create versions to match your channels. What I mean by this is that I have been tweaking the layouts/cells recently to map to publihers, ecom only, software sales, etc. Still needs a little fine tuning to be 100% on the money, but it works. 

If you are looking for a tool to help you with your planning, justification, and one that you can take into a director, vp or CEO for planning… this might be the one for you.


Published in Conversion, E-Mail Marketing, Lead Capture

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2 Responses

  1. 1
    Paul Prewitt says:
    October 17th, 2008 at 6:51 am

    Hey can we get a download link for the file? I’d really like to play around with it a little bit too.

    ———

    Just emailed it over to you Paul


  2. 2
    Pixelnews.es says:
    October 20th, 2008 at 4:46 am

    The same as Paul, I would be very grateful if you could provide a link where we can download the worksheet.

    Thanks in advanced
    –

    Check your email.