Comments on: Good Example of the Address Change http://theemailwars.com/2008/10/03/good-example-of-the-address-change/#utm_source=rss&utm_medium=rss&utm_campaign=good-example-of-the-address-change Mon, 15 Mar 2010 14:22:34 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Neil Smith http://theemailwars.com/2008/10/03/good-example-of-the-address-change/comment-page-1/#comment-1234 Neil Smith Tue, 07 Oct 2008 05:06:52 +0000 http://theemailwars.com/?p=1241#comment-1234 Please pardon my ignorance. I've got a minute list, and I was under the impression that when I used Aweber my internet service provider had no idea if I was sending 38 or 38,000 emails. If that is the case, I need not worry about providers seeing a rapid change of email traffic. Is that correct? Neil Smith ------------------------------------- Neil: I am glad that you asked. IF this is what your ESP is telling you, you are misled. As far as reputation, domains, complaints and sending spikes, etc etc go... They all know and they all matter. Without giving away too much eROI Secret Sauce I can tell you that an ESP SHOULD be always reviewing, positioning and balancing clients/IPS/Volumes/Frequencies/Reputation and being proactive on all of these issues. We have seen many ESPs that bulk clients on IP addresses, do not set up all the feedback loops, DomainKeys and other factors that do impact your mailings and do throw red flags to the ISPs I will also tell you if you were to be sending 1000 emails and then 100,000 emails it would be a flag. It might not immediately impact you but when someone sees a IP change with a spike it is a warning that this is not an opt in list and that it does not match the past sending behavior for domains and IPs. All I can say... but do actually talk to your ESP and get the straight dirt from them. Please pardon my ignorance. I’ve got a minute list, and I was under the impression that when I used Aweber my internet service provider had no idea if I was sending 38 or 38,000 emails. If that is the case, I need not worry about providers seeing a rapid change of email traffic. Is that correct?

Neil Smith

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Neil:
I am glad that you asked. IF this is what your ESP is telling you, you are misled. As far as reputation, domains, complaints and sending spikes, etc etc go… They all know and they all matter.

Without giving away too much eROI Secret Sauce I can tell you that an ESP SHOULD be always reviewing, positioning and balancing clients/IPS/Volumes/Frequencies/Reputation and being proactive on all of these issues.

We have seen many ESPs that bulk clients on IP addresses, do not set up all the feedback loops, DomainKeys and other factors that do impact your mailings and do throw red flags to the ISPs

I will also tell you if you were to be sending 1000 emails and then 100,000 emails it would be a flag. It might not immediately impact you but when someone sees a IP change with a spike it is a warning that this is not an opt in list and that it does not match the past sending behavior for domains and IPs.

All I can say… but do actually talk to your ESP and get the straight dirt from them.

]]> By: Stefan Pollard http://theemailwars.com/2008/10/03/good-example-of-the-address-change/comment-page-1/#comment-1231 Stefan Pollard Fri, 03 Oct 2008 16:08:12 +0000 http://theemailwars.com/?p=1241#comment-1231 This is a good example of creative to use when switching providers or adding new IP's during the "warm up" phase. I'll touch more on it in my next column, but the goal is to send creative that is not time sensitive, or likely to drive complaints. Conversion is not the goal of this message, delivery is. I've seen many examples of this approach recently, and I expect we will see many more over the coming months as ISP's continue to require slow and steady volume from new sources to build reputation. --------------- There was actually this great one I have saved to blog from this week from a little ESP called Lyris. Ever heard of them Stefan???? Cheers This is a good example of creative to use when switching providers or adding new IP’s during the “warm up” phase.

I’ll touch more on it in my next column, but the goal is to send creative that is not time sensitive, or likely to drive complaints. Conversion is not the goal of this message, delivery is.

I’ve seen many examples of this approach recently, and I expect we will see many more over the coming months as ISP’s continue to require slow and steady volume from new sources to build reputation.

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There was actually this great one I have saved to blog from this week from a little ESP called Lyris. Ever heard of them Stefan????

Cheers

]]> By: Justin Premick http://theemailwars.com/2008/10/03/good-example-of-the-address-change/comment-page-1/#comment-1230 Justin Premick Fri, 03 Oct 2008 13:35:14 +0000 http://theemailwars.com/?p=1241#comment-1230 I'm not typically a fan of the "address change" email and have criticized poorly done ones in the past - but I have to agree that Marriott did it beautifully here. I even like the way they led in the subject line ("New Email Address"). It's to the point - and more importantly, it's the *exact* same wording I would expect a personal contact (the kind of people whose email I open first) to use. I’m not typically a fan of the “address change” email and have criticized poorly done ones in the past – but I have to agree that Marriott did it beautifully here.

I even like the way they led in the subject line (”New Email Address”). It’s to the point – and more importantly, it’s the *exact* same wording I would expect a personal contact (the kind of people whose email I open first) to use.

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