The Email Wars

For those of you that have a phone, don’t want to haul your laptop around, your company won’t spring for a blackberry or iPhone, or you just want 2 different devices (I fall in this last group carrying both an iPhone and Blackberry for different reasons) here is the new device for you. 

It’s called Peek, and its creators say it’s the world’s first device designed for and dedicated to mobile email. Whereas email-capable smartphones can be bulky as well as complicated, the Peek’s lightweight, slim design makes it easy to take along. Featuring a large colour display and full keypad, the device uses scroll navigation and can be used to access up to three email accounts. Peek offers nationwide coverage throughout the United States and is compatible with most major email providers. Perhaps best of all, using Peek involves no contracts, credit checks or activation fees. To get started, all users need do is enter their e-mail address and password. The device, available online and in Target stores, is priced at USD 99.95, with unlimited emails for USD 19.95 per month. Colours available include black cherry and aqua blue in addition to the more standard charcoal grey.

Might be a challenge for iPhone as well as Android IF you don’t want a mobile browsing experience. Does not really help email from a marketing perspective as you really can’t do anything but read. Looks like the whole team is from Virgin Mobile. Would be great if it only had a web browser not only for marketers but the consumer.

So naming it Peek is right on target. As you can do nothing else but peek and respond.

Learn more about Peek.