The Email Wars

In London? Want to meet up with some email marketing leaders? DMA UK Nov 4th.

I have the pleasure of being a speaker this event I am am very excited to be speaking with such a great caliber of email marketers. I hope that if you are in London you find time to join us at the event. I am only there for 3 days total but would love to meet anyone that has time for a beer.

What I am really excited about is I will get to hear many of these great speakers from Europe that I hope to learn a lot from. There are some differences in strategies that might give me some new ideas for email marketing campaign execution.

Meeting line up:

Keynote address: Calling all email marketers: who’s best in class? Jeanniey Mullen, CMO, Zinio and Founder, Email Experience Council, Dylan Boyd, VP of Sales and Strategy,eROI

Seven ways to improve email response and revenues - Stephanie Miller, Global Markets Analyst, Return Path

Subject lines - length is everything - Dela Quist, CEO, Alchemy Worx

Breakout sessions

Session one: B2B - Chair: Denise Cox, Newsletter Specialist, Newsweaver 

Newsletters, blogs and search engine optimisation - Kath Pay, Managing Director, Ezemail 

Myths and realities - Guy Hanson, Business Development Director, Database Group 

Desigining for today’s inbox - Steve Kemish, Client Services Director, Adestra 

Deliverability do’s: reaching the inbox -Will Schnabel, Vice President and General Manager of International Markets, Silverpop

Session two: B2C - Chair: Simone Barratt, Managing Director, e-Dialog EMEA 

Desigining for today’s inbox  - Steve Kemish, Client Services Director, Adestra 

Deliverability do’s: reaching the inbox - Will Schnabel, Vice President and General Manager of International Markets, Silverpop 

Improving the results of your email campaigns -Tamara Gielen, Director of Email and Digital Dialogue Strategies, OgilvyOne 

Myths and realities  - Guy Hanson, Business Development Director, Database Group

Session three: Not-for-profit - Chair: Richard Gibson, Commercial Director, RSA Direct 

Deliverability do’s: reaching the inbox -Will Schnabel, Vice President and General Manager of International Markets, Silverpop 

Desigining for today’s inbox  - Steve Kemish, Client Services Director, Adestra 

Myths and realities  - Guy Hanson, Business Development Director, Database Group 

Hitting the Heart - A study and comparison of 15 well known charities - Simon Bird, Technical Director, dotMailer

Closing Speaker: The future of email marketing - James Bunting, Head of Client Services, Communicator Corporation