The Email Wars

OK, let’s lead off that this is NOT intended to be a bashing of Silverpop. They have a great email platform and I like a lot of their team that I have met. That being said, what the hell was this “Can Spam Compliance Test” they put out? Of course I answered and clicked through to see if I had a pulse. Whew. I did. I scored 4 out of 5. Well technically it was a 5 but they had the answer to number one as “maybe”. 

Make sure to click the image below to open it up and see the questions.

I understand the main point of this is education (hear the applause) but I hope that it is not being used to score people as prospects. Well they do have Vtrenz that is ran through when I took the “test”. What kills me is that these questions are so basic that they are not really helpful, but just a lead generation exercise. I mean if someone cannot answer these questions, do you really want them as a customer? To me it is a red flag of should we be working with you?

I would love to see a better tool or test put out there. That being said I am going to work with the eROI team to build one and release it in the next few weeks. I already started this week drafting 25 questions. Need to work on them, weed them down, build some intelligence into them and then I will share it with you. 

Maybe my stab at it will be better… maybe not.