The Email Wars

In order to protect the innocent we had to spring to action this past week. We were presented an email that was designed by another agency for an event that we were working on. They had volunteered to do the creative work for the event and we were happy to let them take a stab at it. Now I don’t want you to get the wrong impression, but I can never understand how some agencies do not get the finer points (wait the basic points) of good email design. 

Since there was not time to make it not an ALL image email we had to look at what we could fix in a short amount of time. We took a quick look at it and had these questions. 

Before:

1. What was the event

2. Who did I want to see

3. What did I need to do

Now these should be some questions that you always ask yourself with a little change to the who, what, where and why. But eROI stepped into email triage and put some minds against it. In no more than 30 minutes we were able to drive home the message, I think. We clearly communicated what was going on, why you would be interested, who was going to be there that you would want to see, and what to do. Simple enough huh? 

After:

But in the end I want to focus on how we can help our agency partners get a better idea of how to approach design for the inbox. Email design is not print design. Is that clear enough? We are here to explain, help and even give you feedback. Use us as a friend and partner whenever you want. 

Now let’s execute some great campaigns.