The Email Wars

I am not sure how many of you have started to explore Twitter on your own to see how you might use it for your own marketing efforts. Many major brands are already using it and finding great success with it. You can even follow our blogs and eROI news using Twitter if you want. 

But I wanted to use this email as an example of how you can integrate it into your email campaigns. This is one of the first that I have seen that made it one of the top level calls to action in an email. What was interesting to me for those of you that know Twitter, is that they changed the icon of the bird. Now most would not notice this change, but from the Branding side it leaves me a little disconnected as why they would have not simply used the same icon. 

That being said here is how easy it is to use it. 

1. Set up a Twitter account for your brand

2. Set up some RSS feeds in your blogs, news and emails

3. Use Twiterfeed to automate the collection of your content

4. Let people know that it is there in your emails, at sign up and on your site.

I can tell you that as a driver of daily traffic to this blog it ranks in the Top 5 referring traffic sources. And think about how your main goal is to drive traffic and awareness. You might want to try this as millions of people are using it already. Don’t be left behind and be sacked by the FAIL WHALE.