The Email Wars

On the approach to another trip to the eROI NYC office to work with Chris Masagatani (MD at the office) on some new client work and meetings, I was inspired with his PITCH video on his new blog CrossPixelNation. He makes it look easy getting ready and going to a pitch. We all know that there are hours of calls, strategy, design, decks made, handouts, and all the other assest that go into a well executed pitch. Or maybe the eROI Crew takes a different approach in the email and interactive agency world. We do not go after the business of everyone, but the best ones.

We want to people that:

1. We like

2. Will drink or have drank the kool aid of best practices

3. Get It

4. Are open to trying to new things

5. Will not limit thought to just email

There is another rule that until now has been unwritten. It is at the end of a long day our clients are  ones you would want to hang out with, share a drink and have a conversation off the topic of work. They are not clients in the end, but partners.

Relationship, trust, friendship, and great work… they all start with the pitch or first date. So NYC we are not just bringing Maverick but we have a crew of wingmen for our first date. When are you free to go out NYC?