The Email Wars

I thought that using ALL images in your email was a common fact that we all know is not in any of our best interests. The fact that so many email clients have image suppression set up and that filters look for emails with all images bodes poorly for all the home and fashion brands that MUST think that they are too good or too big to have it matter to them. 

Maybe I am wrong here. IF so someone let me know. But it kills me when I see emails like this. I can commend them on the creation of a new idea of a “Falliday” but with all image email I feel more like it is ripe for a “Fail-A-Day”. I will not fault the design or the concept, just the execution. 

Does anyone have any recent studies that show the number of email clients or of subscribers that suppress images? I would wager that quite a few of their subscribers get emails that are just ALT tags at best. My advice, and yes it is free advice so take it with a grain of salt, but you are setting your campaigns up for failure if you take the design road of “Well we have this catalogue and these images, can we just use those images since we already have them and this copy we took from the print has already been approved.” 

Email is not print.