The Email Wars

This story/case study in DM News caught my attention as I so often wonder how wineries do not focus more and more on email marketing as a communication, brand development and sales tool. It seems like a natural way for these business owners to build a relationship with consumers and fans when wineries are only located in 3 places. 1. The Winery 2. The Grocery Aisle 3. The Restaurant. 

If you can work to add a simple way to capture the email address at the winery or on your own site you are 99% of the way there to setting up a relationship that should drive more bottle sales at all three locations. Just knowing what wine to select when you see it can be a chore from a list and from the aisle. If you can work on your programs to get people to recognize the name and label you are winning the battle.

Owning and growing this relationship through email is most likely one of the best and best cost factor mediums to talk to your enthusiasts. As a wine lover myself I know that I appreciate learning more about the winery, vintages, events and in many way becoming a smarter, better educated imbiber of the tasty grape treat. 

DM News has the full story here >>