The Email Wars

I like to see how some brands are increasing ways to become the one stop location and challenge the channel partners that they work with. Now I assume that they are partnered up with a travel system, but this is a natural extension of maximizing the reach that they have to travelers. 

I know as a frequent traveler myself that I go back and forth between hotel sites, ones that I have accounts with and then to airline sites. So combining it and presenting it as a customer value is a good way to approach this. I know that some of you will continue the search back and forth between browsers and sites, but I will wager that they capture a good percentage of those traveling with them on the fact that you can use your hotel points just like miles for flight so easily. 

Good thinking.