The Email Wars

First of all… will it?

I had the opportunity to dine the other week with the CEO of the a company that is enabling wifi in the skies for a major carrier. It led me to wonder about how being able to work in the air online, when most of us are reading, sleeping, working on PPTs/Excel/Word, or just having some quiet time disconnected from the online world; would have an impact on our campaigns. 

He told me how no matter what device you would be able to read email, surf the web, chat, manage your Facebook page, etc. To me it is awesome, but it makes me think more and more about how geo targeting is a harder thing to consider when parts of your audience could be 30,000 feet in the air. 

I know that many people I talk with have inbox control and management issues. Would this be the ideal place to nab 5 hours of inbox work as opposed to a constant inbox triage that most of us online workers and our customers practice? 

The below email was one that was forward to me, and won a Head of Vladimir Lenin sucker, that helps to illustrate the messaging we will start to see and in a short time not remember what is was like NOT to be able to work while in flight. 

I also thought about it and wanted him to find out for me IF there is a way for us to tell what network the email was read on. If there was a way to start telling when someone is in flight and we know when they have some unobstructed time in air to digest, shop or read our campaigns we could fair better in our results. Just a thought in my brain that never slows with the “What Ifs”.

I will let you know what I learn as the roll out on American, Alasaka, and Jet Blue take hold. Until then, remember your pillow and catch up on some sleep. I know we all need it.