The Email Wars

Funny but back in the day we named the company that is now an interactive marketing agency eROI, emailROI as this was our first product. Did you know how we came up with the name? Well it was a tag line based on the French word “le roi” meaning the KING with the whole ROI thing out there. We knew back then that email marketing is king and not going to be dethroned no matter what was next out there. 

Over and over again people have tried to attack email in hopes of shifting people to the next “trend” in communications. Let me tell you this, email is not a trend, unless you consider the chart released from Social Media company ShareThis that only shows it as the leader in communication percentages. So if being a leader is a trend… sign me up to drink the punch. 

CLICK THE IMAGE TO SEE THE FULL CHART LARGER

Read the whole study at the ShareThis Blog