The Email Wars

I at one time subscribed to this email, but it just was not relevant all the time. And what was an initial turn off to me as a web marketer is that it was by invitation only for a newsletter. It is not that cool to demand a velvet rope. Here is the EXACT copy on their site “UrbanDaddy is an exclusive, daily email magazine devoted to keeping you in the know.”

What I found to be interesting is that Ad Age is covering email marketing. I guess in light of the purchase of Ideal Bite and Daily Candy it makes sense. But here is one we love that I think you should keep your eyes on, the BeThree Daily email.

Here is an audio podcast from Ad Age about the daily email and it’s success.

Success in Web 1.0 Simplicity

3 Minute Ad Age: August 11, 2008- Produced by Hoag Levins 

UrbanDaddy’s audience demographic is males with average incomes of $150,000

NEW YORK (AdAge.com) — UrbanDaddy is an e-mail newsletter that’s surprising for a number of reasons, not the least of which is that it’s only available by invitation. And yet it has signed up 300,000 young lawyers, bankers and brokers and now puts out editions in five cities. Its successful strategy is also noteworthy because of its Web 1.0 simplicity and a dogged determination to build a brand that speaks with a singular voice of journalistic authority. No blogs or UGC here. It’s also signed on a blue-chip list of advertisers including Sony, Samsung, American Express, Belvedere Vodka, Ralph Lauren and Hugo Boss. 

Listen to the podacast