The Email Wars

I found an interesting string about Gmail possibly getting a Trends system for analyzing your email similar to the Google Reader system. It has legs to be an interesting tool that not only users but email marketers might find a good use for. With so many email software systems I have seen falling short of being able to paint the full picture of your campaign history in order for you to easily find the trends of your campaigns (best day of the week to email, when you typically send email, when you email arrives at the inbox etc), this might be something others could use for email campaign strategy and analysis.

Imagine if you could harness the power of Gmail to start campaign frequency analysis of your campaigns, those of you competition or any other trend you are tracking. Seems from the post that it might be possible to do yourself now using the Google gmail IMAP structure. Now I am fairly smart, but I think that this might be beyond my skill set. 

Read the full post on RWW