The Email Wars

When Do You Check Your E-Mail?

I might not be like you and you might not be like me. I know two people that actually wake up, roll over and the first thing that they do is scroll through the blackberry. Sick? Maybe. But it is their routine. Personally I check mine before I head out the door to work, look for breaking news or fires that might have sprung up overnight, and then drive in to work… where I will check continuously throughout the day. 

I will also be driving, yes hate me but I swear I have a 3rd eye in the middle of my forehead, and at stop lights and check emails then. I need to stop that behavior. But really where do you check email that is odd or where do you check it that is normal? Do we know best times of day when people are showing that they are ADDICTS?

Do we care? As it seems that people are checking email everywhere and at all times of day and night. Even from places like the bathroom and in locations that they might have not reported. 

Is this a sickness? Do we all need to chill out a little bit as addicts? Or should we embrace it as email marketers (aka dealers) and sling them what they want when they want it?

AUGUST 8, 2008  - eMarketer.com

Coffee, inbox, breakfast

Internet users in the US check their personal e-mail throughout the day, including at work. 

Nearly one-quarter of Internet users surveyed in June 2008 for an AOL-sponsored survey by Beta Research Corporation said they were most likely to check their e-mail upon waking. But more than one-third said they checked throughout the day, and the rest of respondents said they checked at various times, including throughout the night.

More than seven out of 10 employed respondents also said they checked their personal e-mail at work—and nearly one-third said they did so more than three times a day.

Nearly 70% of respondents said they had multiple e-mail accounts.

It is no secret that a lot of what arrives in users’ inboxes is spam, but much is legitimate marketing. More than three-quarters of online marketers in the US surveyed by the Direct Marketing Association in June 2008 said they used e-mail more than they did three years ago.

Learn how often marketers use other digital ad formats. Read eMarketer’s US Online Advertising: Resilient in a Rough Economy today. 

http://www.emarketer.com/Article.aspx?id=1006463