The Email Wars

Daily Search Engine Users Closing in On Email Users

(NOTE: I am blogging this for you in the back of a cab after a red eye, on the drive into Manhattan for meetings. Not easy)

According to a recently released PEW Internet study, the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of 49%. The number of those using a search engine on a typical day is pulling ever closer to the 60% of internet users who use email on a typical day.

Underscoring the dramatic increase over time, the percentage of internet users who search on a typical day grew 69% from 2002 to May 2008. During the same six-year time period, the use of email on a typical day rose from 52% to 60%, for a growth rate of just 15%.

Get the Pew Study PDF here

Read the rest of this article here at Mediapost