The Email Wars

If you have not noticed the new header on this blog (look at the top) you will now notice that we have added the updated blogs to the masthead. We have redesigned ReturnOnSubscriber and moved EmailDays to eROIDays.com as it makes more sense. 

Look for the launch of an East Coast (NYC Office) and West Coast (PDX Office) blog soon with the daily rantings, finds, and culture of eROI from the whole team. It is a cool new blog that changes coasts based on the last post. Makes it more competitive. 

Ryan Buchanan, our CEO, is working on sharing more about the Company eROI, his thoughts on things that reach his inbox and the industry as whole. 

Alex Williams who leads ReturnOnSubscriber has updated what this blog is all about. In his own words: 

The new Return On Subscriber is here!

ReturnonSubscriber.com has a brand spanking new design today, which we are giddy about.  Looks pretty cool, huh?

With the new look will also come a slight shift in topics. We are still going to be covering email marketing best practices and email campaigns, but we will now focus more on conversion. Specifically, converting subscribers into paying customers. This is the question I hear the most from clients, so we are going to focus on techniques and strategies to get them to click AND covert. We will do this by highlighting examples of both good and bad, outside-the-box and inside-the-box.

If you see an email, landing page, or website that is discussion worthy, please let me know with a comment and we will open it up for debate.

Stay tuned, grab an RSS feed for your feed reader, tag us, or sign up for email list, it is going to get interesting…