The Email Wars

Time to Pre-Order your copy! 

Email Marketing: An Hour a Day (Paperback) by Jeanniey Mullen (Author), David J. Daniels (Author)

Jeanniey Mullen and David J. Daniels have been hard at work on this book the past months and it is now official and up on Amazon.com for pre-order. I encourage all of you, no matter your level, to get this book and get it into your head. It covers so many areas under the premise of just an hour of thought and learning a day and you can be a great email marketer. 

Overview: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

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Now I have not read it yet, but I read about anything I can get my hands on. I think that everything coming from these two is not just FLUFF, but something with years of experience, sharing, statistical modeling, research and real life experimentation. I hope to gleam some knowledge from this one. And maybe, just maybe they will send the Media (AKA Email Bloggers) an advanced copy to read, review and blog.

Nice work Jeanniey and David.