The Email Wars

So you built a social media community. You made it cool. You put your marketing plan together. you bought print, you put up a facebook page and you told a few friends. So now what you ask? Why are they not flocking to your new site and taking part in the conversation? Well my friend, you forgot the magic ingredient… email marketing. 

We just put up a new site recently for our client Wacom and gave it some time to live and breath on its own. It did well but we wanted to try to slide the email campaign in later instead at launch. It gives us a better look at what works and when it works. So with all the pistons firing and the blocks out from infront of the wheels, we dropped this campaign to the house list of professionals to build the RPMs. And Boom, there is goes, out of the gates and down the road. 

Email IS the critical component to social media. It is the fuel that will drive your campaign or community. Don’t forget it folks. 

It is amazing but not surprising to see the volumes of traffic and conversations you can drive with your lists. If you give the timing, voice and calls to action, they will come in droves.